Limerick is a vibrant university city, home to thousands of students attending the University of Limerick (UL) and the Technological University of the Shannon (TUS). Every autumn, the scramble for accommodation begins, creating a high-demand market for private landlords and Purpose-Built Student Accommodation (PBSA) providers. In this competitive landscape, a "To Let" sign in the window or a basic Daft.ie listing is no longer the gold standard. Today’s students are digital natives; they expect to find, view, and secure their housing online.